Dhanya Arumughom

Agile Methodology- Why, What and How?

The word ‘Agile’ brings to our mind a picture of liveliness, vigor, quickness, etc. The agile methodology too stands for these feelings. We are living in a fast moving world. Agile methodology is a project management approach which has been developed to keep in pace with the dynamic software development

An Introduction to the DevOps Approach

Undoubtedly, the world is changing continuously with advancements in technology every second and so is the software industry. Imagine how many apps we use in our smartphone daily just on our smartphone- say 5-10. Now just think about all other technologies you use on a daily basis throughout your day.

A quick guide to A/B testing tools and tips

My last article 'A/B testing Process explained from the scratch' was all about A/B testing and the complete process involved. This article aims in taking you to the next step by listing out the most recommended tools for A/B testing and also few tips or best practices

A/B testing Process explained from the scratch

In the past few years, there has been a paradigm shift from conventional marketing to digital marketing. This is mainly because people all over the world have started consuming online information more than anything and digital marketing turns out to be one of the best ways to reach out to

Landing Page Design – Best practices for a perfect and high converting page

Landing pages now has become one of the key ingredients of modern digital marketing strategies and ad campaigns. It is the gateway to the visitor’s mind to becoming a customer of your brand. Landing pages usually are standalone pages, which is distinct from your website’s homepage, and serves

Top 10 tools for Landing Page Optimization

In our articles “An Introduction to Landing Pages and Landing Page Optimization” and “Landing Page Optimization Process- Complete Step by Step Guide”, we discussed what a landing page is, its importance is and how to go about with landing page optimization for increasing your conversions. According to recent studies and

Landing Page Optimization Process- Complete Step by Step Guide

You might have landed on this page as you were trying to build a new landing page or want to optimize your landing page for increasing your conversions if you might be feeling your landing page is not converting enough. Whatever be your position, you are in the right place.

Data driven testing in Selenium WebDriver – Use of Apache POI to read from or write to excel files

Data driven testing refers to storing the test data in some external file rather than hard coding it in the test scripts. Storing data in an external file makes it easy to manage scripts easily and update data whenever needed without affecting the scripts. If you are familiar with using

An Introduction to Landing Pages and Landing Page Optimization

What is a Landing Page? The world has changed a lot over the last 10-15 years with now with all of us depending on the internet search results for anything and everything. The Internet has changed the lifestyles of people tremendously. Like in every area, it has brought it significant

Top 10 tools for Mobile Testing

The number of mobile apps being released is increasing day by day as there has been a steep increase in the number of users using smart phones and depending on apps for anything and everything. For many businesses, having a mobile app is becoming as important as having a website