Dhanya Arumughom

All You need to know about Session Replay Tools!

When it comes to website optimization, no doubt Customer is the ‘King’. Your ultimate aim is to satisfy your customer and increase your conversions. One of the best ways to know what they want is to put yourself in your customer’s shoes. For this, you need to really understand

Why you need Google Tag Manager?

If you have a website for your business, it is crucial to analyze your website in order to optimize your digital marketing strategy to expand your business’s online reach. How do analyze a website? Well, it is simple - collect maximum data. No matter what type of website you

Getting Started with Google Analytics

Why use Google analytics? Digital marketing is constantly evolving and is proved to be an unavoidable area if you wish to attract the audience to your website, build your brand and ensure a strong online presence. There are various techniques you could use to push your website to the fore,

Getting Started with Google Tag Manager

Google Tag Manager has turned out to be one of the life savers for marketers to work with tags. Tagging your web pages increases the effectiveness of your analytics reports making them more precise. GTM has many features that help you in the entire tag management process and the best

User Experience monitoring- Real User Monitoring (RUM) vs Synthetic monitoring

It is a proven fact that organizations need to put the customer in the center to enjoy higher engagement and business. Coming to websites and digital applications end user is the ‘King’ and the one who determine the success of your website or digital application. What the users experience matters

Codeless Automation testing - A Savior for testing your websites

There is no doubt that testing is an inescapable phase when you have to launch a website. For years it has been a bane in the area of website development. Manual testing is extremely time consuming and with all the pains and efforts still not very fruitful as it is

10 must have templates for your SaaS Business email marketing

The number of SaaS businesses are increasing recently mainly because of its profitable model. This has eventually created a competitive and saturated market with so many competitors selling the same types of services. Now, do you have a SaaS business to market? Then remember, selling SaaS is not an easy

Website Monitoring- What, Why and How

What is Website monitoring? Website monitoring, as the term says is just monitoring your website continuously to ensure it is working as expected and ensures that your website's functionality and performance are always up to standards. It helps you take care of any problems on your website as and when

The move from DevOps to DevSecOps-Security Tools you need

At this point in time, probably most of us know about the revolution the DevOps movement has created in the area of Software delivery. Many organizations have successfully adopted DevOps practices and continue to shape how they deliver innovative solutions to their customers. DevOps focuses on speed of delivery which

A Guide to testing eCommerce Website- Types of Tests and Tools

Over the past few years, with the advent of smart phones, the usage of internet for daily needs has undergone a major shift. E-Commerce market is one of the areas which have seen a tremendous growth. Who doesn’t shop online these days? One attribute that accounts for the increased