Dhanya Arumughom

Product Management- Importance of Industry knowledge and how to choose an Industry

Product Management is ‘Hot’. It is a dream job for ‘MBA’ graduates today. With the tech sector undergoing an exponential boom today, companies across the globe are focusing on innovation and building fresh products to satisfy customers. A number of start-up product companies have emerged with innovative, unconventional and novel

Multi-Armed Bandit Algorithms for Website Optimization

For anyone thinking of optimizing your website for more conversions, A/B testing would be a default option. No doubt, it is the best way to find which versions of your website work best and can bring more conversions. Here we will be discussing Bandit algorithms for website optimization which

Website Speed Optimization To Improve Conversions- Top Tips And Tools

Looking for optimizing your website conversions? Website performance and page load speed are critical factors in decreasing bounce rates and improving conversions. This blog is all about how to improve your page speed to boost your conversions. Website optimization includes improving every aspect of the website to improve conversion rates.

Heat Maps - How Heat Maps can help with Website Conversion Optimization

If you have spent some dollars and time in launching a brand new website with all the gorgeous content, graphics, and all information for your website visitors, and managed to get some traffic to your website, your next immediate goal is to ensure conversions on your website. The website visitors

10 Tips To Create Magnetic And Effective Call To Actions (CTAs)

A persuasive call to action is the key to encourage users to increase website conversions. Here is a list of top 10 tips to create effective Call To Actions.

22 Product Management Tools To Gear Up Your Team

Are you a product manager looking for the best Product management tools to include in your stack to build that most successful product and launch it in the market? Well, all the best! And sure it is not a simple task. Your company is going to rely on you to

Product Management - Roles and responsibilities of a Product Manager

Product management is a hot career track and the title of Product Manager is the go-to job for many MDA graduates today. In this blog post, we discuss what exactly is product management and what are the roles and responsibilities of a ‘Product Manager’. What is Product Manager and Who

21 Digital Marketing tools to supercharge your Marketing strategies

Ensuring an online presence and connecting with your audience via digital channels is very critical in the current scenario when people are really spending an insane amount of time online! The Global digital report 2019 from We Are Social and Hootsuite reveals that 45% of the world’s population are

20 free landing page templates to boost your conversions

Landing pages play an important role in deciding conversion rates. Single page landing page style websites are in trend these days. Be it a stand alone landing page or landing page for your website, the design focuses on bringing in more conversions. Designing every element of the landing page is

10 Key factors to keep in check while designing your landing pages

Every marketer should accept that landing pages are an indispensable part of your marketing tactics. For any business, after you design and launch a website, and start getting visitors to your site, the next step to be taken is to convert the visitors to leads. But how? A landing page