Kaizen is a Japanese word that means “continual improvement”. As a product owner, we use Kaizen Methodology that involves making changes in our pages, monitoring results, and re-adjusting the page . There are times when we push for better engagement on content pages and times when we try to get more
A Problem Well-stated is Half-solved. - Charles KetteringImproving User Experience involves a deep understanding of your users in terms of their abilities and limitations and also around your product in terms of what do they like about the product, where they are facing an issue, where they are spending time
The success of a product depends greatly on its User Experience (UX). Form follows function and even incoming traffic. For web products it often means, its UX holds key to its success. Unfortunately, UX cannot be improved by simply following a series of fixed guidelines like page speed optimization, for
Looking for optimizing your website conversions? Website performance and page load speed are critical factors in decreasing bounce rates and improving conversions. This blog is all about how to improve your page speed to boost your conversions. Website optimization includes improving every aspect of the website to improve conversion rates.
Engagement TimeWe love Google Analytics for numbers like Page Views, Campaigns ROI, Best Performing Pages, Bounce Rate, however, while rummaging through a clients session times recently, I discovered a gap in the User Engagement Time. If you have a product where engagement time is an important metric for you, you