Topic

Google Analytics

A collection of 14 issues

Getting Started with Google Analytics

Why use Google analytics? Digital marketing is constantly evolving and is proved to be an unavoidable area if you wish to attract the audience to your website, build your brand and ensure a strong online presence. There are various techniques you could use to push your website to the fore,

What Google Analytics does not tell you when it comes to User Engagement?

We love Google Analytics for numbers like Page Views, Campaigns ROI, Best Performing Pages, Bounce Rate, however, while rummaging through a clients session times recently, I discovered a gap in the User Engagement Time. If you have a product where engagement time is an important metric for you, you might

Getting Started with Google Tag Manager

Google Tag Manager has turned out to be one of the life savers for marketers to work with tags. Tagging your web pages increases the effectiveness of your analytics reports making them more precise. GTM has many features that help you in the entire tag management process and the best

Tracking Scroll Depth with GTM and Google Analytics - No Code or Plugin Required

We often get requests from our users about visitors to their content not converting. Scroll depth is key to understanding how your users are engaging with your content. You can always Browsee's heatmaps, scroll maps and time maps to better visualize how your users are engaging with your content or