Dhanya Arumughom

Testing in DevOps – What it means to QA/Tester?

Organizations in the software Industry have a highly competitive environment today and every organization has to adopt strategies to stay in the Industry. Organizations worry about competitors leapfrogging them with ever faster ‘Time to Market’ or ‘Quality’ products. These competitive dynamics has resulted in the organizations lending towards methodologies like

Product Management

Product Management - Getting feedback/Customer Satisfaction Score on what you have built

While you build a new product, you aim to deliver an exceptional product experience to your customers to solve their problems. Ultimately, happy customers are the lifeblood for any business. Hence measuring customer satisfaction (often abbreviated as CSAT score) is a key metric to measuring the success of your product.

Heatmaps

Top 10 Heatmap Tools to Check Out For Website Conversion Optimization

Well, you have spent some dollars and time and created that most stunning and impressive website taking care of all best practices for UX design. Now comes the tough part. You need to know if all your efforts really work. But how can you analyze how your visitors interact with

Product Management

Product Management - How to Market What You have Built - Product Marketing

So, your product team has successfully built a great product. But does that mean users will come to you and buy your product immediately? Of course, No! You have to market what you have built, for your target audience to be aware of your product and become excited about it.

conversion optimization tools

Top 5 Session Recording tools

With an increase in the number of websites, eCommerce platforms, and other online platforms, users today have a variety of options to choose from. In this highly competitive environment, it requires no explanation for why your website should be optimized to attract your visitors and prevent them from going elsewhere.

Analytics tools for product managers

Top 10 Analytics Tools For Product Managers

In today’s data-driven world, it is no secret that analytics is a crucial part of product management for one significant purpose; product improvement. Without analytics, product development will be just like a series of shots in the dark without any clue on how your product actually performs or how

product development

Product Management: Agile Product Development and Rapid Releases

Agile Product development and rapid releases are keys to releasing successful products with maximum customer satisfaction. Here is a quick overview of how agile development and rapid releases can help you on that.

Product Management- How to Decide What to Build

Our last blog on product management was about listening to customer problems to identify what to build. Once you have identified the customer problems and user needs, the next biggest thing to do is deciding on what you can uniquely create that can solve the problems you have found. As

Product Management

Product Management- Building Great Products-Listen to Customer Problems And Not Solutions

Business photo created by yanalya-www.freepik.comProduct Management is a dream job for many people out there who want to be a jack of all trades and has an entrepreneurial mindset to create new products. But becoming a product manager is no simple thing and requires a lot of skills

conversion rate optimization

Conversions Funnel Optimization- What and How

The goal of any business website is to attract potential customers, give them information about your products or services and finally the main part, make them your loyal customers. The whole process of attracting potential customers to finally making them buyers or your customers is, in fact, a long journey

Product Management

Product Management- Importance of Industry knowledge and how to choose an Industry

Product Management is ‘Hot’. It is a dream job for ‘MBA’ graduates today. With the tech sector undergoing an exponential boom today, companies across the globe are focusing on innovation and building fresh products to satisfy customers. A number of start-up product companies have emerged with innovative, unconventional and novel

website conversion optimization

Multi-Armed Bandit Algorithms for Website Optimization

For anyone thinking of optimizing your website for more conversions, A/B testing would be a default option. No doubt, it is the best way to find which versions of your website work best and can bring more conversions. Here we will be discussing Bandit algorithms for website optimization which

website conversion optimization

Website Speed Optimization To Improve Conversions- Top Tips And Tools

Looking for optimizing your website conversions? Website performance and page load speed are critical factors in decreasing bounce rates and improving conversions. This blog is all about how to improve your page speed to boost your conversions. Website optimization includes improving every aspect of the website to improve conversion rates.

User Experience

Heat Maps - How Heat Maps can help with Website Conversion Optimization

If you have spent some dollars and time in launching a brand new website with all the gorgeous content, graphics, and all information for your website visitors, and managed to get some traffic to your website, your next immediate goal is to ensure conversions on your website. The website visitors

call to actions

10 Tips To Create Magnetic And Effective Call To Actions (CTAs)

A persuasive call to action is the key to encourage users to increase website conversions. Here is a list of top 10 tips to create effective Call To Actions.

Product Management

22 Product Management Tools To Gear Up Your Team

Are you a product manager looking for the best Product management tools to include in your stack to build that most successful product and launch it in the market? Well, all the best! And sure it is not a simple task. Your company is going to rely on you to

Product Management

Product Management - Roles and responsibilities of a Product Manager

Product management is a hot career track and the title of Product Manager is the go-to job for many MDA graduates today. In this blog post, we discuss what exactly is product management and what are the roles and responsibilities of a ‘Product Manager’. What is Product Manager and Who

digital marketing

21 Digital Marketing tools to supercharge your Marketing strategies

Ensuring an online presence and connecting with your audience via digital channels is very critical in the current scenario when people are really spending an insane amount of time online! The Global digital report 2019 from We Are Social and Hootsuite reveals that 45% of the world’s population are

Landing Pages

20 free landing page templates to boost your conversions

Landing pages play an important role in deciding conversion rates. Single page landing page style websites are in trend these days. Be it a stand alone landing page or landing page for your website, the design focuses on bringing in more conversions. Designing every element of the landing page is

Landing Pages

10 Key factors to keep in check while designing your landing pages

Every marketer should accept that landing pages are an indispensable part of your marketing tactics. For any business, after you design and launch a website, and start getting visitors to your site, the next step to be taken is to convert the visitors to leads. But how? A landing page

Session Replay

All You need to know about Session Replay Tools!

When it comes to website optimization, no doubt Customer is the ‘King’. Your ultimate aim is to satisfy your customer and increase your conversions. One of the best ways to know what they want is to put yourself in your customer’s shoes. For this, you need to really understand

Google Analytics

Why you need Google Tag Manager?

If you have a website for your business, it is crucial to analyze your website in order to optimize your digital marketing strategy to expand your business’s online reach. How do analyze a website? Well, it is simple - collect maximum data. No matter what type of website you

Google Analytics

Getting Started with Google Analytics

Why use Google analytics? Digital marketing is constantly evolving and is proved to be an unavoidable area if you wish to attract the audience to your website, build your brand and ensure a strong online presence. There are various techniques you could use to push your website to the fore,

Google Tag Manager

Getting Started with Google Tag Manager

Google Tag Manager has turned out to be one of the life savers for marketers to work with tags. Tagging your web pages increases the effectiveness of your analytics reports making them more precise. GTM has many features that help you in the entire tag management process and the best

User Experience

User Experience monitoring- Real User Monitoring (RUM) vs Synthetic monitoring

It is a proven fact that organizations need to put the customer in the center to enjoy higher engagement and business. Coming to websites and digital applications end user is the ‘King’ and the one who determine the success of your website or digital application. What the users experience matters