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A collection of 4 issues

User Experience Testing - Improve Conversions and Retention

The success of a product depends greatly on its User Experience (UX). Form follows function and even incoming traffic. For web products it often means, its UX holds key to its success. Unfortunately, UX cannot be improved by simply following a series of fixed guidelines like page speed optimization, for

Understanding User Behavior with AI and Instrumentation Data

Many of you asked us this question. Session replays help me understand users better, but really, do I have to watch so many sessions. The question of ROI arises: Is the Work Involved > the value delivered‌ Problem: Working with all of you we learnt that it is hard to find

Device or Screen Resolution Specific Tags in Google Tag Manager

Google Tag Manager has a lot of options for variables to create a trigger on Some Page Views like Click Element, Scroll Depth, Page URL, Session Time and many more. Surprisingly, they miss Device Type option in the list which could be one of the important variable for firing a

Trigger Groups in Google Tag Manager - Adding multiple trigger conditions to a tag without Copying

Google Tag Manager recently introduced a feature to evaluate multiple triggers conditions that comes under a Trigger Group before firing a tag. This Trigger Group feature will now allow GTM users to combine two or more triggers for firing a tag. For example a Trigger Group can be a combination