Topic

Analytics

A collection of 13 issues

Why you need Google Tag Manager?

If you have a website for your business, it is crucial to analyze your website in order to optimize your digital marketing strategy to expand your business’s online reach. How do analyze a website? Well, it is simple - collect maximum data. No matter what type of website you

Getting Started with Google Analytics

Why use Google analytics? Digital marketing is constantly evolving and is proved to be an unavoidable area if you wish to attract the audience to your website, build your brand and ensure a strong online presence. There are various techniques you could use to push your website to the fore,

What Google Analytics does not tell you when it comes to User Engagement?

We love Google Analytics for numbers like Page Views, Campaigns ROI, Best Performing Pages, Bounce Rate, however, while rummaging through a clients session times recently, I discovered a gap in the User Engagement Time. If you have a product where engagement time is an important metric for you, you might