Top 10 Fullstory Alternatives

If you are looking for a mobile app analytics platform before committing to Fullstory Analytics, you have come to the right place. Although FullStory is a powerful web and analytics tool, other platforms can offer one of your desired features. Or, other analytics comparisons like Fullstory vs Browsee better suit your requirements and budget.

FullStory; Source: Trustradius 

To help narrow your options, we will discuss 10 of the top FullStory alternatives available, what they excel at, and how they compare, including the Fullstory vs Browsee and more.

What is the purpose of FullStory?

FullStory is a "Digital Experience Intelligence (DXI) platform" that analyses user behaviour on the web and mobile devices. They combine quantitative and qualitative data to help businesses comprehend the big picture of their user experience.

FullStory; Source: Software Advice 

There are three primary servicesFullStory offers:

  • Complete data collection: FullStory automatically records all user interactions, including scrolling, swiping, clicking, and page views.
  • Product Analytics: Their densely packed visual dashboards organise the data so that it is simple to map out sales funnels, follow common routes, identify behaviour patterns, and pinpoint friction points.
  • Session Insights: Thanks to sophisticated recording and playback tools, customer experience (CX) teams can record user sessions across browsers, interfaces, and devices.

Fullstory Pricing

There are three different plan categories offered by FullStory: Business, Advanced, and Enterprise. Each plan offers a 14-day trial period and additional features and capabilities tailored to the organisation's requirements. You need to contact the sales team to obtain an estimate for the actual cost. Here is a brief description of each plan based on the information on their plans page;

  • Business Plan: This plan is appropriate for companies that must record and examine user interactions to learn more and enhance their online presence.
  • Advanced Plan: The Advanced plan is intended for businesses that need in-depth qualitative product analytics to expand quickly.
  • Enterprise Plan: The Enterprise Plan provides comprehensive, cross-functional clarity into the organisation's digital portfolio.

Why should you think about FullStory alternatives?

A lot of large companies and enterprises use FullStory, but the platform has some drawbacks:

Mobile integrations: Although FullStory is effective for mobile apps, it does not support all frameworks, especially those that use non-native tech stacks (such as Flutter and React Native). If you are on a mobile app team, consider using a mobile-first analytics platform.

It's a hybrid: Fullstory was a web analytics platform that enhanced its functionality, similar to most hybrid platforms. As a result, if your business has mobile investments, its mobile app capabilities might not be as sophisticated as those of an analytics platform designed specifically for mobile devices.

Mobile fullstory pricing: Fullstory charges are based on sessions, not individual users. Because of this, every time a user leaves and returns, it counts as a new session, which can be very expensive when scaling, especially on mobile.

The fullstory pricing, according to users, could be clearer. is more suited to enterprises and bigger organisations. Startup plans can start at $2028 per year if you are eligible for their scholarship program, which is still somewhat expensive if you are just starting.

Learning curve: New users who are not data savvy will need time to understand the platform because creating custom events requires technical expertise.

The 10 Best FullStory Alternatives

Let us look at how each Fullstory rival compares so you can make the best decision for your mobile app and product.

Fullstory vs Browsee

Browsee is a tool that uses widgets, heatmaps, and session recordings to assist applications in comprehending their users and providing a faultless user experience. The effort to watch sessions is reduced thanks to Browsee's automatic tagging of engaging user sessions. It provides simple-to-customize widgets that can be activated when a user's experience is compromised to enhance it immediately. The Chrome Extension's 10x usability allows quick insights to be superimposed on the client's product.

Browsee; Source: Insight Platforms

Fullstory vs Browsee: Browsee's AI tags on session replays reduce the effort required to understand user issues by 95%. To evaluate the effectiveness of page changes, it automatically records comparisons in heatmaps over time. It provides integrations with various tools, including Shopify. By providing you with deep-generated insights into your customer experience, Browsee assists you in lowering churn.

Fullstory vs OpenReplay

OpenReplay is an open-source session replay stack that offers access to information about user behaviour inside web applications. The application state and customer support capabilities of its tooling are particularly strong.

OpenReplay; Source: OpenReplay

Although it lacks basic analytics features like funnel analysis, more feature-rich product analytics tools are available. OpenReplay is a useful tool for developers. It enables engineers to diagnose issues more quickly and see how users interact with their web applications.

Fullstory vs PostHog

PostHog is an all-in-one Product OS that provides all of the tools needed to build better products, including but not limited to session replay. PostHog's session replay tool includes console logs and network activity, allowing you to pinpoint the source of bugs or poor performance. Additionally, you can save recordings offline for later viewing thanks to the playlist feature, which enables you to group similar replays based on particular events or user properties into one list.

PostHug; Source: DockerHub

Other features include funnels, heatmaps, experimentation, trends, product analytics, feature flags, and many more. The native integration of PostHog's tools allows for comprehensive, useful user insights beyond what can be obtained from standalone session replay tools.

Fullstory vs Microsoft Clarity

Clarity is a free and simple tool that records how real people interact with your website. Instant heatmaps allow you to quickly identify the parts of your page that are most popular with visitors. You can watch how users interact with your website using session recordings.

Clarity; Source: Megan V. Walker

Microsoft Clarity is a state-of-the-art behavioural analysis tool for analysing user behaviour on your website. You can identify user frustration points quickly with the help of behaviour-focused insights and transform challenges into opportunities.

Fullstory vs Amplitude

Amplitude is a tool for product analytics with an emphasis on event monitoring. It gathers information about user interactions with a website or mobile app, but unlike FullStory, it does not offer session replay or funnel analysis. Additionally, it needs to be extensively manually configured before it can begin tracking events.

Amplitude; Source: UserPilot

Amplitude offers a Starter plan that is entirely free and comes with all of the essential analytics tools, unlimited data storage, user seats, and event tracking for up to 10 million actions per month. You must upgrade to the Growth plan to access their predictive analytics, but they do not disclose pricing information on their website. According to reviews, the amplitude is very expensive to upgrade to, just like FullStory. But it is a useful tool for product managers who do not need to watch user recordings but want to optimise the digital experience across various devices.

FullStory vs Hotjar

Hotjar is a behaviour analytics tool that focuses on understanding the customer experience through heatmaps, session recordings, and surveys to gather real-time customer feedback. To automatically add survey results to the contact timeline in the HubSpot CRM, Hotjar provides a HubSpot integration. Hotjar does not offer event tracking, and its funnel analysis features were disabled in December 2020.

Hotjar; Source: Hotjar

Hotjar's pricing is determined by how many daily sessions are recorded, and it only records a portion of your visitors. Because of this, support staff and developers who need to review a specific user's session to prioritise bugs cannot use Hotjar. Hotjar's free version offers up to 35 session recordings each day. The Plus tier tracks up to 100 daily sessions and costs $39 monthly.  

Fullstory vs UXCam

UXCam is a comprehensive user experience analytics platform for mobile apps that includes session replays, heatmaps, funnel analytics, and event analytics.

The free plan offers 5,000 monthly sessions, a single-user license, and email support. Pricing is determined by the number of sessions used each month. For pricing on the premium product, you must contact their sales team.

UXCam; Source: UXCam

UXCam is a fantastic tool for SaaS companies to track performance metrics, identify usability issues in mobile apps, and make informed design decisions. However, it does not support analytics for websites or web applications, so businesses that need to monitor user behaviour across various frameworks will need to use additional tools.

Fullstory vs Smartlook

Smartlook is a qualitative analytics solution for websites and mobile apps that has assisted over 2800 paying organisations of various sizes and industries in answering the "why" behind their users' actions. Smartlook records every user session on your website or mobile app with always-on recordings.

Smartlook; Source: Smartlook

The information gathered from these visitor recordings can be used to generate heatmaps, define events, and conduct in-depth funnel analysis. With more than 30 filters, including device type, IP address location, session length, and others, you can quickly find the recordings that catch your eye. The event breakdowns also show how visitors interact with different parts of your website over time. All of these tools assist you in analysing user behaviour to identify and address the causes of user churn.

Fullstory vs Heap

With a single JavaScript snippet, Heap enables customers to track every user action on their website, including every click, swipe, tap, pageview, and fill. Retroactive event tracking is possible with Heap. Recently Heap has also added Session Replays to their stack. However, customers who want heat mapping would have to use two different tools to get the same functionality as FullStory. The Heap platform is designed for teams working on SaaS projects in product, marketing, and customer success.

Heap: Source; Citus Data

It offers integrations with Shopify, Salesforce, and marketing automation tools to give insight into the entire customer journey. For up to 10,000 monthly sessions for one project, Heap's free version offers event tracking with auto-capture. If you want to stop using the free plan, though, the Growth plan starts at $3,600 per year.

Fullstory vs ContentSquare

ContentSquare is an advanced digital experience analytics platform that offers heatmaps, session replay, and automated insights into web and mobile applications. Customer journey analytics, which ContentSquare offers as an alternative to events and funnels, demonstrates to users how visitors move through their website page by page.

ContentSquare; Source: ContentSquare

ContentSquare uses artificial intelligence to identify potential errors on your website by identifying looping behaviours and in-page problems like unresponsive call-to-actions and slow-loading pages. The cost of ContentSquare is determined by the volume of sessions in your mobile app or page views on your website during a particular month. A free version is unavailable; you must speak with their sales team if you want a personalised quote.

Fullstory vs VWO

Although VWO is best known as an A/B testing tool, their VWO Insights product includes funnels, session recordings, and heat maps. On-page surveys and form analytics are two features it provides that FullStory does not—the session recordings from VWO monitor mouse movements as website visitors navigate between pages. Recordings can be filtered based on user behaviours, device categories, and funnel drop-off points.

VWO; Source: Segment

VWO, however, does not always provide live recordings. Although the monthly session limits are very low, meaning you can only view a sample of user sessions, pricing is based on the number of funnels you are tracking and the number of sessions you want to record each month. VWO provides a 30-day, fully functional free trial, but no perpetually free option exists. To learn their prices, you must speak with their sales team.

In a NutshellI

It should be simpler to make a final decision now that you know more about Fullstory, Fullstory vs Browsee, Fullstory vs Smartlook, Fullstory vs Hotjar, and other alternatives. If you are still unsure, you can test out several of the options on this list using free trials. Through testing, you can use a platform and learn how it operates from the ground up.

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