Must-Have Shopify Apps/Plugins for 2023: Boosting Your E-commerce Store's Success

As the e-commerce landscape continues to evolve, online businesses must stay ahead of the curve and leverage the right tools to drive growth and enhance customer experiences. Shopify, one of the leading e-commerce platforms, offers a vast array of apps and plugins that can take your online store to new heights. In this article, we will explore eight to ten must-have Shopify apps/plugins for 2023, each carefully selected to help you optimise your store, streamline operations, and boost sales. From inventory management to marketing automation, let's discover the top-rated apps and plugins that will elevate your Shopify store's performance.

Seamless Integration and User-Friendly Experience: Enhancing Your Shopify

Store Efficiency is one of the significant advantages of using these plugins on your Shopify store. Before we start learning about the top 8 plugins that can be used with Shopify, let's explore how their easy setup and smooth operation enhance your store's efficiency and effectiveness.

Simple Installation and Configuration: Installing and configuring plugins on your Shopify store is a breeze, thanks to these tools' user-friendly interfaces and seamless integration. Here's how their simple installation and configuration process can enhance your store's functionality:

User-Friendly Interfaces: Once installed, these plugins provide user-friendly interfaces that are easy to navigate and understand. You don't need to have advanced coding knowledge or technical expertise to configure and utilise these tools effectively.

Customisation Options: Each plugin offers a range of customisation options, allowing you to tailor the functionality and appearance according to your specific requirements. From adjusting settings to match your brand's aesthetics to choosing the right features that align with your business goals, these plugins empower you to customise your store's experience.

Seamless Integration: These plugins seamlessly integrate with your Shopify store, ensuring smooth data synchronisation and compatibility. They are designed to work harmoniously with Shopify's core features, minimising conflicts and technical issues that could hinder your store's performance.

Intuitive Configuration Process: Configuring the plugins to meet your unique needs is straightforward. The interfaces provide clear instructions and options, enabling you to set up and fine-tune the functionalities without any hassle. You can easily enable or disable specific features, define rules, and personalise the plugin's behaviour to align with your store's objectives.

Quick Implementation: These plugins allow for swift implementation with their user-friendly interfaces and intuitive configuration processes. You can leverage their features and functionalities without investing significant time or resources, ensuring seamless integration into your existing store setup.

8 Must have Shofiy Plugins

Oberlo (Dropshipping Automation)

Oberlo is an essential app for Shopify store owners who engage in dropshipping. It allows you to seamlessly import products from suppliers into your store and automates order fulfilment. With Oberlo, you can easily search for products, customise product information, and track inventory levels. Its integration with AliExpress makes sourcing products from trusted suppliers a breeze.


Streamlined product sourcing: Import products from trusted suppliers seamlessly.

Time and cost efficiency: Automate the process of adding products and fulfilling orders.

Wide product selection: Access a vast range of products from different suppliers.

Inventory management: Keep track of stock levels and avoid overselling.

Yotpo (Product Reviews and Ratings)

Yotpo is a powerful app that helps you collect and display customer reviews and ratings. Positive reviews build trust and influence potential customers' purchasing decisions. Yotpo offers customisable review widgets, social sharing features, and rich snippets to enhance search engine visibility. You can increase credibility and drive more conversions by showcasing authentic customer feedback.


Build trust and credibility: Display authentic customer reviews and ratings.

Increase conversions: Positive reviews influence purchasing decisions.

Improved search engine visibility: Rich snippets and social sharing features enhance SEO

Customer engagement: Encourage customers to leave reviews and share their experiences.

Klaviyo (Email Marketing Automation)

Klaviyo is a robust email marketing automation tool that integrates seamlessly with Shopify. It lets you create personalised email campaigns based on customer behaviour and purchase history. With Klaviyo, you can send targeted emails, set up abandoned cart recovery workflows, and segment your audience for more precise targeting. Its powerful analytics feature provides insights to optimise your email marketing strategies.


Personalised marketing campaigns: Send targeted emails based on customer behaviour.

Abandoned cart recovery: Set up automated email sequences to recover lost sales.

Segmentation and targeting: Segment your audience for precise and relevant messaging.

Performance tracking: Analyse email campaign metrics to optimise strategies.

Recart (Messenger Marketing)

Recart is a leading app for Facebook Messenger marketing automation. It lets you engage with customers and recover abandoned carts directly through Facebook Messenger. With Recart, you can send personalised messages, provide order updates, and offer customer support. Its integration with Shopify enables seamless tracking and synchronisation of customer data.


Higher engagement rates: Reach customers through the popular Facebook Messenger platform.

Abandoned cart recovery: Send personalised messages to recover abandoned carts.

Instant customer support: Provide real-time assistance and answer queries.

Customer re-engagement: Retarget customers and drive repeat purchases.

Bold Upsell (Upselling and Cross-selling)

Bold Upsell is a powerful app that helps you increase average order value by implementing upselling and cross-selling strategies. It allows you to offer customers relevant product recommendations and enticing discounts during checkout. Bold Upsell's intelligent algorithms and customisable widgets make it easy to upsell and cross-sell complementary products, boosting your store's revenue.


Increased revenue: Encourage customers to add more items to their cart.

Personalised recommendations: Offer relevant product suggestions during the checkout process.

Easy implementation: Customize upselling widgets to match your store's design.

Enhanced customer experience: Provide a seamless shopping experience with targeted offers.

Refersion (Affiliate Marketing)

Refersion is a comprehensive affiliate marketing platform that simplifies the management of your affiliate program. It enables you to recruit affiliates, track sales, and provide commission payouts. Refersion's intuitive dashboard offers real-time analytics, allowing you to measure the effectiveness of your affiliate marketing campaigns and optimise performance.


Expanded reach: Recruit affiliates to promote your products and drive traffic.

Performance tracking: Monitor affiliate sales and measure campaign effectiveness.

Cost-effective marketing: Pay affiliates commissions only for successful referrals.

Scalability: Grow your affiliate program and reach a wider audience.

Smile: Rewards & Loyalty (Customer Loyalty Program)

Smile; Rewards & Loyalty is a popular app for implementing a customer loyalty program on your Shopify store. It allows you to reward customers for purchases, referrals, social media engagement, and other actions. With Smile, you can create a customised loyalty program, offer exclusive discounts, and engage customers with a points-based rewards system, fostering long-term customer loyalty.


Increased customer retention: Encourage repeat purchases with loyalty rewards.

Brand loyalty and advocacy: Reward customers for referrals and social media engagement.

Customisable loyalty programs: Design a program that aligns with your brand values.

Data-driven insights: Analyse customer behaviour and preferences for targeted marketing.

QuickBooks Online (Accounting Integration)

QuickBooks Online integration simplifies your store's financial management by automatically syncing sales, expenses and other transactions. It offers real-time financial reporting, streamlines tax preparation, and enables efficient inventory management. By integrating QuickBooks Online with your Shopify store, you can save time and gain accurate insights into your business's financial health.


Time-saving financial management: Automatically sync sales, expenses, and transactions.

Accurate financial reporting: Access real-time financial data and generate reports.

Tax preparation made easy: Streamline tax calculations and reporting.

Efficient inventory management: Track inventory levels and make informed decisions.

In a Nutshell

Staying ahead of the competition in the ever-changing e-commerce landscape requires leveraging the right tools and technologies. Shopify's extensive selection of apps and plugins empowers store owners to optimise their operations, drive sales, and enhance customer experiences. By incorporating must-have apps such as Oberlo, Yotpo, Klaviyo, and Recart, you can streamline dropshipping, collect authentic product reviews, automate email marketing, and tap into the power of messenger marketing. Additionally, apps like Bold Upsell, Refersion, Smile: Rewards & Loyalty, and QuickBooks Online help you increase revenue through upselling, manage affiliate programs, cultivate customer loyalty, and streamline financial management. Stay ahead of the curve and harness the full potential of these must-have Shopify apps/plugins to elevate your e-commerce store's success in 2023 and beyond.

How much is a great User Experience worth to you?

Browsee helps you understand your user's behaviour on your site. It's the next best thing to talking to them.

Browsee Product